20 Years of the Instituto CPFL

Since 2003 with head office in Campinas (SP), the Instituto CPFL is the private social investment platform of the CPFL Energia Group, a brazilian company which supplies energy to different regions of the country. Instituto CPFL is responsible for the integration of the group's social, sports and cultural programs into a single network.

Since 2020, the Instituto CPFL operates on five fronts: CPFL Young Generation, which supports initiatives aimed at the future of the new generations; CPFL in Hospitals, which supports humanization projects and improvements in public hospitals; the Brazil-China Interchange, a program that promotes cultural dialogue between the two countries; the Circuito CPFL, which brings together itinerant movie session projects and running and walking events; and the Café Filosófico CPFL, which promotes reflections through lecture and audiovisual series broadcasted by TV Cultura on Sundays and Tuesdays.

For this campaign, CPFL Energia asked us to create the KVs and post applications for the 20 years of Instituto CPFL, a milestone they were very happy to have achieved. We made 3 KVs they could use interchangeably, as well as 4 posts.

As CPFL is all about energy, we tried to materialize that concept in all of the pieces, reason why we used those sort of "power lines" to connect the texts with the arts and to give its protagonists the exposure and display they deserve.

• KVs.

• Posts.