Zanchetta's 2024 Brand Strategy

Francisco Coronel Mejías
Apr 22, 2024
2 min read

I was the copywriter responsible for the texts of all the pieces for Zanchetta's 2024 content strategy, a highly recognized food brand in Brazil. The client briefed us on the events they would be participating in and some of the 2023 pieces they wanted to update and/or replace, so we made them a complete proposal that included OOH, social media posts, as well as specific pieces to be used before, during and after each event they would partake.

ALWAYS_ON

These are the social media formats that we proposed and that the brand can use throughout the year to create engaging content and invite users to interact with the brand.

Proposals for Mondelli:

Post: What´s missing in this plate?

Stories: Could you give me some advice about what's the best piece of meat I could use for Sunday's BBQ?

Proposals for Alliz:

Post: Product cycle.

Post: In place of saying "I love you", start saying...

APAS SHOW 2024

Renowned as the largest food and beverage event in the Americas and the world's biggest supermarket trade show, APAS SHOW 2024 isthe ideal place to showcase everything the sector has to offer over four days, from food and beverages to technology and innovation, including logistics, finance, infrastructure, equipment, and much more.

Zanchetta and its two brands, Mondelli and Alliz, were invited to participate with their own booth in the event.

Here are some of the pieces we made for them:

Invitation card for Zanchetta's partners.

Magazine ad to be published before the event.

Activations to be made during the event.

E-mail to be sent to other participants that went to the event and could be new Zanchetta's clients.

EMPANADOS

These are Alliz's new breaded chicken fingers, the perfect solution for a quick and tasty meal. They are always ready to be prepared in minutes, whether in the oven, on the stovetop, or in the air fryer.

We did the Key Visual for this product launch, as well as all the pieces derived from that KV.